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eXelate Behavioral Data Indicates ‘What is Good for Apple May be Good for All’ as iPad Launch Announcement Lifts …

eXelate Behavioral Data Indicates ‘What is Good for Apple May be Good for All’ as iPad Launch Announcement Lifts …
NEW YORK , Feb. 11 /PRNewswire/ — January 2010 saw the launch of two highly anticipated digital devices – Apple’s iPad and Google’s Nexus One mobile phone. Though both launches generated a lot of buzz, observations gathered from eXelate behavioral data indicate that the iPad launch not only generated increased purchase intent activity for all Apple products it also did so for the entire …

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