Publishers charge premium for iPad ads Companies are paying newspapers and magazines up to five times as much to place ads in their iPad applications as what similar advertising costs on regular websites. read more Read more on Otago Daily Times
Read More...Do publishers really need an iPad app? The iPad has been talked about as a potential saviour by publishers eager to find new ways to monetise their content, and a number have already launched apps for the device. Read more on e-Consultancy
Read More...Publishers want universal e-books; won’t cooperate to get them The industry-wide struggle over e-book formats continues, despite the fact that publishers are inundated with choices over how and where to distribute their e-books. In fact, such a wide selection is part of the reason why publishers are up in arms over the lack of a [...]
Read More...Publishers see signs iPad can restore ad money NEW YORK—Good news for the news business: Companies are paying newspapers and magazines up to five times as much to place ads in their iPad applications as what similar advertising costs on regular Web sites. This doesn’t mean Apple’s tablet computer will live up to its hype [...]
Read More...In iPad, Publishers See Hope for Ad Revenue Newspapers, Magazines Getting up to 5 Times as Much for Ads Placed in iPad Applications Read more on CBS News
Read More...Publishers see signs the iPad can restore ad money Good news for the news business: Companies are paying newspapers and magazines up to five times as much to place ads in their iPad applications as what similar advertising costs on regular websites. Read more on AP via Yahoo! News
Read More...Weisberg: Publishers Should Beware Apple’s iPad Publishers should beware the iPad. Read more on Newsweek
Read More...John Mesjak: Going Paperless: Five Apps and Services for the iPad That Can Help Publishers Work Smarter For any publisher who wants to find a smart way to cut back on costly printing, cross-country mailings, and antiquated systems for distributing sales materials to your sales and marketing people, step forward and give this method a [...]
Read More...Magazine publishers expect iPad to turn the page on free digital content The cover story for magazine publishers leading up to this Saturday’s debut of the iPad is whether or not consumers will pay to read content on Apple’s tablet computer. They have good reason to be optimistic. Read more on appolicious
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